- The quality of the promotion.
- How will your music be shared or promoted?
- Check their website, audience, or method of promotion.
- Do they have a substantial audience to promote to?
- Are they actually reaching an audience that will engage with you and your music.
- Check to see if their audience is interested in the kind of music your are sharing.
- Join meet up groups with people who are interested in the same music that you are making.
- Look for groups that attend concerts or festivals related to your genre
- Look for groups of people who are making similar music to your own
- Find groups with active members who are attending meet ups or at least posting comments on the meet up page.
- Connect with the person or people who started the meet up group
If you don’t have any groups in your area, you can create your own meet up which will helps to bring people together.
Here are a few ideas for creating your own meet ups:
- Networking events to meet with local industry people
- Fan based groups to
- Listening parties for members to play their music or to listen to works by your favorite artists
- Event based get togethers (i.e. – attending concerts, festivals, house parties, etc.)
- Share your knowledge through workshops for things like songwriting, music production, recording, mixing, arrangement, publishing, promotion, etc.
- Here’s an example of a MeetUp that I recently organized with a group that I am a part of, Click Here to check it out.
Images get shared a lot online and you can capitalize on using images to promote your music with Pintrest. Here are a few tips:
- High quality images are pretty easy to create these days with a smart phone and a filter app.
- Do your own photo shoot creating some eye catching unique pics that relate to your genre and things happening within your industry (i.e. – Hip Hop, EDM, Country, Pop, etc.)
- Create images for useful things that people would want to share such as Festival survival kit ideas, etc.
- Make sure all roads (links) lead back to “Home Base” by connecting the image you share on Pintrest directly to your Bandcamp page, LiveNation page, SoundCloud page, Website, or whatever you choose.
Social Media is still a great tool for promoting yourself and your music but there’s ways of doing it that will get you better results. Here’s a helpful article with some good tips for using social media to share your music without annoying people.
Did I miss something? Let me know if you have a unique way of getting your music out to new people online by dropping a comment below! I’d love to get your feedback.
Pro Audio Enthusiast And Digital Marketer
With A Tendency To Whip And Nay-Nay